Our story

Hey adventurer – great to have you here!
We are Fiorella & Noel, the founders of FiNo Adventure Gear.

📍 At the “Piedras de Imata” (“Pillars of the Gods”) in Peru, near the Colca Canyon – a place full of vastness, contrasts and extraordinary rock formations, as unique as every journey.
This is exactly where the idea for FiNo was born in early 2025: to create gear that not only accompanies adventures, but is an expression of your personality.

🌱 Why we founded FiNo

FiNo was born out of our shared passion for outdoor adventures, colorful experiences, and bold self-expression. We wanted to channel this energy into products that accompany you on your journeys – with style, quality, and purpose.

Many brands today focus primarily on mass production and low costs – creativity, individuality, and environmental awareness often fall by the wayside. Everything seems somehow the same, gray, and interchangeable.

FiNo is our alternative.
A statement for more color, more freedom and more awareness – in design and in action.

Our adventure towels are the beginning:
With FiNo Adventures, we want to create products that are practical, well-thought-out, and durable – while being as environmentally friendly as possible.

👉 Learn more about our materials and packaging on our sustainability page.

Our goal: outdoor gear that you enjoy using and wear with a good feeling.
Whether it's a towel, a backpack or whatever else comes along – everything we do is designed to accompany you on your adventures and at the same time make our planet a little better.

🌍 Our vision

At FiNo we believe that outdoor gear should be as vibrant as the adventures you experience.

Our vision is to encourage people to boldly explore the world and express themselves freely – with style, comfort and responsibility.

Because for us, adventure is not a destination, but a lifestyle – full of color, character and respect for the world around us.

We prove that function and design are not mutually exclusive – but together they can ensure that you find yourself comfortable in your gear.

With every FiNo product, we want to make your adventure a little more conscious, stylish, and unique.

🤝 Want to join us?

We're still at the beginning. But we have big plans:
More products, more impact, more adventure – step by step.

Follow us on Instagram & TikTok and for inspiration, backstage insights and real adventures.

Stay curious. Stay brave. Stay adventurous.

Fiorella & Noel – Your FiNo Adventure Gear Team